V2 vs V3 - Copy Approach Comparison
Date: 26 March 2026 Purpose: Side-by-side analysis of two different messaging strategies for the landing page
The two approaches
V2 - “We solve your problem” Leads with Blip’s capability. The visitor arrives and immediately learns what Blip does and how. The emotional hook is in the headline (“When tech feels overwhelming, we make it simple”) but the framing centres the service as the subject.
V3 - “You’re brilliant, let us handle this part” Leads with the visitor’s identity. The visitor arrives and first feels validated (“You’re good at what you do”), then offered relief. The framing centres the visitor as the subject and positions Blip as the quiet support behind them.
Section-by-section comparison
Hero
| V2 | V3 | |
|---|---|---|
| Headline | ”When tech feels overwhelming, we make it simple." | "You’re good at what you do. Let us handle the tech.” |
| Subline | Real people who know your name… so you can get on with what matters. | Premium personal tech support from a small team who know your name… |
| Opening word | ”When” (conditional, about the problem) | “You’re” (direct, about the visitor) |
| Emotional trigger | Relief from overwhelm | Validation of competence, then relief |
Notes: V2’s headline is strong and tested well in conversation. V3’s headline uses the “contrast formula” from the research - validate their competence in their own domain, then position the service as the counterpart. The italic on “the tech” adds a gentle emphasis, as if to say “just this one thing.” Worth testing both.
After the hero
| V2 | V3 | |
|---|---|---|
| What comes next | Straight into the three pillars | A short “recognition” section |
| Purpose | Get to the services quickly | Make the visitor feel seen first |
Notes: V3 adds a “recognition moment” between the hero and the pillars. This is the section that says: “You run a business, manage a household, juggle a dozen things. You’re brilliant at all of it. But when the printer won’t connect…” This is directly inspired by the research finding that the best premium services normalise the need before presenting the solution. It also uses specific, relatable moments (printer, password lockout, nodding along about AI) drawn from Christian’s actual client stories.
The risk: it adds length. The benefit: it addresses the embarrassment barrier directly, which V2 doesn’t do at all.
Three Pillars
| V2 | V3 | |
|---|---|---|
| Section heading | ”Someone to handle the tech, so you don’t have to." | "Three ways we take technology off your plate.” |
| Card copy | Slightly longer, more descriptive | Slightly different tone, more conversational |
Notes: V2’s heading is excellent and was refined with Christian in conversation. V3’s is more functional. This is one area where V2 might be stronger - “Someone to handle the tech, so you don’t have to” is a line with real personality. V3 could adopt it.
Proof / Social trust
| V2 | V3 | |
|---|---|---|
| Approach | Testimonial quotes from four long-term clients | Before/after story cards for Frances, Peter, Louisa |
| Format | Quote cards with year counts | Narrative transformation cards with Before/After labels |
| Emotional weight | Authority and longevity | Emotional transformation and relatability |
Notes: This is the biggest structural difference. V2 uses traditional testimonials - brief quotes attributed to real clients, with the year-count numbers providing visual impact. V3 uses the three proof stories from Christian’s bridge scripts, told as before/after transformations. These stories are powerful because they mirror the visitor’s own situation: Frances was in tears, Peter felt too old, Louisa was anxious. The visitor can see themselves.
The ideal might be both - the story cards for emotional connection, and the year-count display for authority. V3 includes the year-count numbers in a stripped-back format (just the numbers, names, and contexts - no quotes) in the trust section, letting them serve as a pure visual proof point.
Who We Are
| V2 | V3 | |
|---|---|---|
| Heading | ”We’ve been doing this for over 25 years. We still love it." | "A small team. Real relationships. Over 25 years of doing this.” |
| Tone | Warmer, more personal (the “We still love it” in amber) | More factual, emphasises the structure |
| Testimonials | Full quote cards below the bio | Stripped-back year-count numbers in a horizontal row |
Notes: V2’s heading with “We still love it.” on its own line in amber is a genuinely lovely touch that Christian liked. V3’s heading is more informational. V3 compensates by using a cleaner, more striking visual treatment for the year numbers - large amber numerals with just the name and context beneath. No quotes. The numbers speak for themselves.
The Close
| V2 | V3 | |
|---|---|---|
| Heading | ”Let’s have a conversation." | "Ready to hand over the tech?” |
| Copy | ”A relaxed, friendly chat about your tech…" | "Book a free call. We’ll have a relaxed chat…” |
| Reassurance | ”It takes two minutes." | "No commitment, no sales pitch - just a conversation.” + “It takes two minutes.” |
Notes: V2’s “Let’s have a conversation” is warmer and more inviting. V3’s “Ready to hand over the tech?” calls back to the hero’s “Let us handle the tech” and frames the CTA as the natural next step in the visitor’s journey. V3 also moves the “no commitment” reassurance into the body copy rather than a separate element.
Summary of what each version does better
V2 is better at:
- Warm, personal tone throughout
- The “We still love it” moment
- “Someone to handle the tech, so you don’t have to” as a pillar heading
- Getting to the point quickly (no recognition section)
- Traditional testimonial format that’s familiar and trustworthy
V3 is better at:
- Making the visitor feel seen and validated before selling
- Addressing the embarrassment barrier directly
- Using proof stories that mirror the visitor’s own situation
- The “contrast formula” hero (you’re competent / we handle this part)
- Showing transformation, not just satisfaction
- Visual impact of the stripped-back year numbers
Recommended hybrid direction
If building a final version, consider taking:
- V3’s hero headline approach (validation first)
- V2’s pillar heading (“Someone to handle the tech…”)
- V3’s recognition section (but tightened to 2-3 lines)
- V3’s proof stories as the primary social proof
- V2’s “We still love it” moment in the trust section
- V3’s year-count display alongside or below the bio
- V2’s closing warmth (“Let’s have a conversation”)
This would give the page: validation on arrival, a moment of recognition, clear services, emotional proof through stories, personal trust through the bio, authority through the year numbers, and a warm close.