Blip Website Streams Overview

Captured 2026-04-25, drawn from voice note 463 (recorded 2026-04-23 16:06) plus prior reference material in Claude/web work/Blip/ and the existing project state.

The Blip web presence is splitting into three distinct landing-page streams with shared visual DNA but different audiences and emotional arcs. Each is a standalone project; the homepage is the only one currently live.

The three streams

Stream	Status	Domain	Audience	Tone
1. Blip homepage	Live on localhost, four-video hero reel	blip.ltd (or blipsupport.com TBD)	General, busy people and small businesses	Warm, generalist, “we look after the tech”
2. AI coaching landing page	Concept only, video prompts drafted	`aicoach.{suffix forgotten}`	Solopreneurs and small business owners 30s to 50s	Patient, empowering, FOMO-aware
3. Online safety landing page	Concept only, video prompts drafted	TBD (likely Blip subroute or dedicated page)	Older or anxious users, scam-worried	Anxiety to relief, Louisa story template

Whatever copy direction the AI coaching page lands on should inform the wider AI coach site (when one exists). The online safety page is parked behind streams 1 and 2.

Stream 1, Blip homepage

Existing project. Full state in:

260422 - Hero Video Prompts v3 (two-person).md (this folder)
pointers.md (this folder)
Memory: project_blip_website.md

Carry-over from the 2026-04-24 Kling burn:

Tweak slot 2, 3, 4 headlines for tonal coherence with the new opener.
Triage Kling outputs from the 24/4 batch. Some of those (Curious Learner, Shop Owner, The Remote, The Hand-off, plus two slot alts) were drafted as additions to this homepage. See 260423 - Kling Batch Index.md for which numbers map where.
Connect Cloudflare Pages to the new repo, remove build badge, set up hello@blipsupport.com alias, decide domain cutover.
Service sub-pages eventually (Tech Support, Online Safety, AI Coaching) feed into streams 2 and 3.

Stream 2, AI coaching landing page

Full brief: 260423 - AI Coaching Landing Page Brief.md (this folder).

One-line: a sister-service landing page targeting solopreneurs and small business owners who are smart, successful, busy, and intimidated by AI. The hook is patient one-on-one human coaching that fits AI to their business.

Video material drafted: prompts 01 to 08 in the 24/4 Kling batch.

Stream 3, Online safety landing page

Full brief: 260423 - Online Safety Landing Page Brief.md (this folder).

One-line: a pain-forward landing page targeting older or more anxious users worried about hacks, scams, and dodgy popups. Resolution to peace of mind. Louisa from the existing Blip ad scripts is the story template.

Video material drafted: prompts 09 to 14 in the 24/4 Kling batch.

Cross-cutting decisions still open

Domain suffix on aicoach.*: Christian owns it but cannot recall the TLD. Search registrar accounts (Swiftint, Cloudflare, GoDaddy) when stream 2 advances.
Copy and tone for AI coaching: to be developed; will inform the wider AI coach site.
Pricing for AI coaching: higher than Blip tech-support rate, exact number not set.
Marketing channels: Google Ads possibility raised for AI coaching once the page exists.
Online safety page placement: dedicated subdomain or Blip subroute, not decided.
Service sub-pages on the Blip homepage: once streams 2 and 3 mature, the homepage’s service cards link out to them.