Online Safety Landing Page Brief
Source: voice note 463, recorded 2026-04-23 16:06.
Concept in one line
A pain-forward landing page targeting older or more anxious users worried about hacks, scams, and dodgy popups. Resolution to peace of mind. Louisa story is the template.
Positioning
- Third pillar landing page alongside the Blip homepage and the AI coaching landing page.
- Contrasts with the Blip homepage’s “start with joy, mostly positive” frame.
- This page is allowed to lean back into anxiety where the homepage avoids it.
Audience profile
- Slightly older or more anxious users than the Blip homepage default.
- Already experiencing discomfort: device popups, scam texts, suspicious emails, friends getting hacked.
- Mix of older individuals and worried small-business owners.
- Looking for a calm, competent person to make the worry go away.
Pain points
- Fear of being hacked.
- Sense that something is happening on their device they are not happy about.
- Scam awareness. Friend or family member already caught out.
- Password fatigue and password reuse guilt.
- Lack of confidence about what to click and what not to click.
- Quiet shame about not understanding what is going on.
Tone
Lean into the pain first, then resolve to peace of mind. Press a little harder on fear buttons than the homepage does. The relief at the end is the payoff.
Louisa template (from the existing Tyson Facebook ad scripts):
“She was SO anxious about online safety that even checking her email gave her jitters. She avoided online shopping, worried about identity theft, and felt vulnerable online. After service: no more worrying about online safety.”
Existing reference material
Material that pre-dates voice note 463 and feeds this page:
~/Library/Mobile Documents/iCloud~md~obsidian/Documents/Claude/web work/Blip/Reference/Password and online security page.md: possible “Password Cleanup” lead magnet, working title “What are we going to do about your passwords?”~/Library/Mobile Documents/iCloud~md~obsidian/Documents/Claude/web work/Blip/260318 - Landing Page Brief - Ready for Review.md: third service pillar (online safety) with the Louisa story.- Google Doc: https://docs.google.com/document/d/1XHuY27mJzUCgWkKcwWpex2WkhJ3-66gm3FHDRP2cm6I/edit
Domain and placement
Not decided. Options on the table:
- A dedicated subdomain (e.g.
safety.blip.ltdorsafe.blip.ltd). - A Blip homepage subroute (
blip.ltd/online-safety). - A separate domain in the same vein as the AI coach sister site.
Video assets drafted
Six prompts in the 2026-04-24 Kling batch, numbers 09 to 14. Located at:
~/Library/Mobile Documents/iCloud~md~obsidian/Documents/Barry/projects/active/kling-batch-260424/
| # | Concept | Beat |
|---|---|---|
| 09 | Older woman + neighbour, suspicious email dismissed | Anxious frown to gentle dismiss |
| 10 | Mid-50s couple, worried phone calmed at counter | She shows phone, he taps once, hands back, shoulders drop |
| 11 | Older man + adult daughter, anxious text deleted | Hand over phone, she deletes, brief reassuring squeeze |
| 12 | Two retired friends comparing notes on a scam | Both shake heads, wry smile, slide phone away |
| 13 | Business owner + younger employee, password manager demo | Patient demo, slow understanding nod |
| 14 | Older couple at laptop, popup calmly handled | Wife points at the X, he clicks, sits back relieved |
Each follows the same Kling craft formula as Blip and AI coach prompts: two-person scaffold, iPhone in the room, understated beats, ordinary clothing, universal spaces. The arc here is anxiety to relief, not joy.
Open questions
- Lead magnet vs straight landing page. The “Password Cleanup” idea sits in the existing reference material as a possible lead magnet. Worth a separate workshop on whether this page exists for opt-in or for direct-sell.
- Stories. Louisa is the named template. Are there others? A scammed business-owner story would balance the older-individual angle.
- CTAs. A free password audit? A 30-minute device-security review? A booking flow into Blip’s standard service?
- Pricing and packaging. Standard Blip rate, or a fixed-price “safety package”?
- Scope. Passwords, scams, backups, device hardening, identity protection. How much does this page promise?
Status (2026-04-25)
Concept stage, parked behind the AI coaching landing page. Video material exists in draft prompts and (partially) rendered output. No copy written, no page built, no domain or route decided.
The voice note explicitly defers it: “Let’s put that as a third project for videos to create and a profile to make and some scenarios to draw up. And then we get finished with the first set of videos and the second set, if the second set is about AI coaching. And I guess the third set would be about online security.”