AI Coaching Landing Page Brief
Source: voice note 463, recorded 2026-04-23 16:06.
Concept in one line
A sister-service landing page on a separate domain (aicoach.{forgotten suffix}) offering patient, individualised, one-on-one human AI coaching for non-tech business owners.
Positioning
- Sister service of Blip, not a separate company.
- Visual layout can echo the Blip homepage; copy and tone differ.
- Different audience to Blip’s general “tech support for busy people” frame.
Audience profile
- Solopreneurs and small business owners.
- Age: predominantly 30s to 50s, both men and women.
- Successful in their domain, run businesses that work, but tech is not their primary thing.
- Smart enough to read the newspapers and know AI is a major business shift.
- Not tech-savvy. Mostly do not enjoy tech.
- Willing to pay above standard tech-support rates because the value is high.
Pain points
- FOMO. Worried that the train is leaving the station.
- Anxious about being late to the party.
- Confused about what AI can actually do for them.
- Don’t know where to start.
- Aware there is significant value being left on the table, but not interested enough in tech to dig in alone.
Response and USP
The page should answer those pains with:
- A safe space.
- Human, one-on-one, patient, careful, kind support.
- An individualised walkthrough.
- A specific goal: finding how AI fits their business and their needs.
- Not AI for AI’s sake.
- Not pushing tools they do not need or want.
Pricing
Higher than Blip’s tech-support rate. Exact number not set in the brief.
Marketing
- Google Ads campaign possibility raised once the page exists.
- Audience to target via ads matches the audience profile above.
Wider implications
Whatever tone, language, wording, and visual direction lands on this page should also inform the rest of the AI coach site when one exists. So decisions made here are not just for the landing page; they set up the wider micro-brand.
Video assets drafted
Eight prompts in the 2026-04-24 Kling batch, numbers 01 to 08. Located at:
~/Library/Mobile Documents/iCloud~md~obsidian/Documents/Barry/projects/active/kling-batch-260424/
| # | Concept | Audience cue |
|---|---|---|
| 01 | Cafe owner + pastry chef reviewing AI weekly menu | Independent food and drink operator |
| 02 | Florist + teenage daughter approving AI customer email | Solo retail trader with younger family helper |
| 03 | Solo accountant + spouse, AI tax research summary | Solo professional working from home |
| 04 | Two co-founders reviewing AI marketing copy | Small founding team, creative or services |
| 05 | Therapist + colleague, AI client follow-up letter | Independent practitioner, female |
| 06 | Contractor + apprentice, AI job estimate | Trades, owner-operator |
| 07 | Boutique owner + bookkeeper, AI inventory summary | Independent retail owner with part-timer |
| 08 | Business owner + adult son, AI calendar booking | 50s woman shown new tools by adult child |
Craft formula: see ~/.claude/projects/-Users-christian-Barry/memory/reference_kling_prompt_craft.md and 260422 - Hero Video Prompts v3 (two-person).md. Two-person scaffold, iPhone in the room, understated beats, ordinary clothing, universal spaces.
Note from the voice note: “the slightly jiggly camera, we’ve done that a couple times. I don’t know that every video should have that same slightly jiggly camera, like a kid is taking a video. Maybe we sprinkle that in sometimes and sometimes not.” Sprinkle, do not default.
Open questions
- Domain suffix. Christian owns
aicoach.{something}but cannot recall the TLD. Look up via registrar accounts when this advances. - Page structure. Hero, problem, USP, what coaching looks like, sample sessions, pricing, booking flow? Not yet decided.
- First session offer or free taster? Not raised.
- Voice and tone. Empowering, patient, no jargon. Concrete tone words to be developed.
- Visual identity. Echo Blip layout, but with what differentiator? Different palette, different photography style, different typography weight?
Process the brief asks for
- Build a profile of who the AI coaching audience is, how they describe their situation, how they would respond to a narrative video.
- Develop scenarios that fit (partly done, eight drafted in the Kling batch).
- Write prompts (done for the eight).
- Generate videos (in progress 2026-04-24 evening, paused mid-burn).
- Use what we learn to inform the wider AI coach site copy.
Status (2026-04-25)
Concept stage. Video material exists in draft prompts and (partially) rendered output. No copy written, no page built, no domain configured.