Blip Website Build - Brief and Starting Point

Date: 16 March 2026

The Goal

Build a new website for Blip (tech support company). Clean slate. Simple, elegant, human. Apple-aesthetic: minimal text, one page or very few pages, every element pushing toward a point of action.

The current site is about 80% there but I want to start fresh with a better visual result and a cleaner process.

The Three Services (in rough priority order)

1. Premium tech support Concierge-level tech support for busy people and small businesses. Real human team - no bots. End-to-end care. A voice on the phone, someone you can text or WhatsApp. Relationships that go back 25+ years in some cases.

2. Online safety Proactive and reactive. Account security, device checks, backups, safety tools. We help clients stay safe before things go wrong, and sort it out when they do.

3. AI coaching Used to be tech skills coaching (phones, photos, specific tasks). Now pivoting toward AI coaching - responding to overwhelm, uncertainty, and fear about AI. Human introduction to what AI can do for you. Remote tutorials and workshops, one-on-one. This may move to the top priority as it grows.

Positioning

My Two Big Challenges

  1. Perfectionism that prevents starting - I get stuck in research and preparation, covering every angle, and never actually build. The goal is to push through and ship something.
  2. Getting it right - It matters a lot to me, so I need to balance momentum with quality.

The challenge to myself: just build the page. Don’t get bogged down. Keep moving.

Starting Assets

About 15 months of marketing research, copy experiments, and positioning work exists. Will point to relevant folder. Current website to be referenced as a baseline.

What I Need From Claude

TRANSCRIPT: This voice note needs to be transcribed as it will be turned into a prompt. This is all great, and I just want to take a pause here. I think I will actually stay in this thread to work on my new website. We’re just going to divert the focus from the website building process to building my actual first website in this new workflow. The website I’m going to make is for my company called Blip, where I provide tech support. I’m quite clear on my intention for what I want this website to achieve, and I’m certainly clear on the aesthetic and visual goal. I want it to be very clean and simple. It might all be on one page or at least it won’t take up many pages, and there won’t be a lot of text. The main goal of the website will be to push people to a point of action.

When I think about websites I like and the feeling that I appreciate, it’s very much an Apple-type aesthetic. If I could achieve a website that is simple and elegant yet still warm, I would like it to feel human and inviting. That would be great. My challenge is that I tend to get stuck in my workflow. Here are my big challenges, and I need you to also spend some of your focus helping me with these because they are significant for me. I’m a perfectionist, and I’m the type of perfectionist that doesn’t start something because I’m worried about failing; I don’t think I can achieve what I’m hoping for. So, I get bogged down in research and preparation, thinking through all the angles and covering everything, and I don’t actually proceed with it.

My challenge to myself is to just go ahead and build a page for my company without getting bogged down in the details. I need help with not getting stuck in the minutiae and just keeping things moving. The second big challenge is that it’s very important to me to get this right, so I have to find a balance between these two tensions. To back that up, I have about 15 months of various exercises I’ve done to improve the marketing for my company, and I feel like that work is relevant.

To start this process off, I want to point you to a folder of the things and assets I’ve come up with in researching how to pitch my services. It boils down to three main things we offer, but I’m not quite sure what the order should be since things fluctuate and there’s so much movement. We are, first and foremost, a premium tech support company, kind of a concierge-level tech support for busy people and small businesses. They have access to a real human team—no bots—who take care of tech completely from end to end.

We are a phone call away, a voice on the line, a trusted person you can text or WhatsApp. We develop relationships with our clients that can go back over 25 years in some cases. So, that’s our major offering: premium tech support. The second priority is online safety. One facet of our service is helping people stay safe online. We work with them to improve the security of their accounts. We give them tools to make everything easier and do proactive service to check their equipment, check their devices, and back up their data. We take a proactive position to help keep them safe both proactively and reactively.

The third big piece of the puzzle is coaching. This used to be focused on teaching specific tasks or skills with tech, like getting better use of your phone or organizing your photos. Now it’s pivoting more towards AI coaching, which may become something we push to the top of the list. A lot of the messaging around that is about responding to feelings of overwhelm, uncertainty, and fear about AI—like concerns about being left behind, or not knowing where to start.

The positive angle is offering a human introduction or someone to walk you through what AI can do for you. We offer remote tutorials and workshops one-on-one. Our unique selling point is that we are a small outfit, but we are real humans. We develop personal relationships with our clients. We emphasize that many of these relationships have been built over decades, so establishing trust and human connection is paramount for the three services we offer.

Additionally, our premium offering will be priced a little higher, so we are looking to appeal to people with money. That’s another challenge: coming across as a high-end service. I’ll start there with those core bits of information. I’m going to gather more research and work that I’ve done, and perhaps point you to my current website, which felt about 80% ready. However, I would like a clean slate and a beautiful, simple website to convey these ideas while getting it done without getting bogged down in detail. I’ll leave you with that, and perhaps you can recommend a smooth pathway for these objectives and ask me clarifying questions to ensure the work and energy spent on this project achieves my goals.

SUMMARY: The speaker is planning to build a new website for their company, Blip, which provides premium tech support, online safety, and AI coaching. They express challenges with perfectionism and want to create a clean, simple, and effective site that fosters human connection and establishes trust while appealing to a higher-end market.